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Horizon12 Field Notes | Strategy Execution Blog
Notes on strategy execution: how to diagnose your business, choose the 3–5 priorities that matter, and turn them into weekly work.


Why doesn't your strategy stick? Start with the 40%.
About 40% of a strategy's value is never realised (HBR, 2005). The gap opens before the plan is written. Two free reads show where it opens for you.

Maayan Kaplan
3 days ago3 min read


Where is your company headed — and how fast do you want to get there?
Your team agrees on the vision, then each executive aims at a different future. HorizonNorth, read against HorizonAxis, shows which one.

Maayan Kaplan
Oct 142 min read


Why did your last strategic plan die?
Find where your last strategic plan lost alignment. A free 10-question autopsy: your score, a department drift map, and the fix for each cause.

Maayan Kaplan
Oct 83 min read


How many priorities should your leadership team set?
Three to five is the cap. The hard part is choosing which, and that starts with measuring the gap with HorizonAxis and HorizonNorth.

Maayan Kaplan
Oct 72 min read


How far is your company from where it plans to be?
A plan is the distance between two points. HorizonAxis and HorizonNorth measure both in the same six dimensions, so you can choose what to close first.

Maayan Kaplan
Sep 293 min read


Where does your company stand today?
Planning starts with the destination and treats the starting point as known. Six questions to ask of the present, and how HorizonAxis reads it first.

Maayan Kaplan
Sep 253 min read
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